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Read More About More than a new logo: Permagard's story

More than a new logo: Permagard's story

Providing Solutions. Inspiring Confidence.


You may have noticed that Permagard has a new logo.

Big deal, you might think.

In fact, for us, it is a big deal. And here’s why…

Our new logo is all about representing Permagard and our core values. We have spent some time recently taking stock of who we are as a business and looking at our ongoing commitment to our customers. It’s been a process of knowing where we have been and where we are going as a business.   

Permagard has been around for nearly 30 years. The business was established way back in 1989 by our MD Dave Wookey. Since then we have grown considerably, building on our reputation for high quality products at low trade prices.

Today Permagard is proud to be one of the UK’s leading manufacturers and distributors of basement waterproofing, damp proofing and structural repair systems.             

Permagard new logo                                                   

Proud to be a Family Business

Despite our growth, we are still very much a family business and embody all that that stands for. Humanness is core to who Permagard are – we are helpful, friendly and approachable. It also means being fair, principled and truly valuing our customers. That’s why we go above and beyond for you.

Experts you can trust

There’s more to Permagard than our family values. As both manufacturers and suppliers of damp proofing, basement waterproofing and structural repair systems, we are experts too. It is our mission to always provide the right solution to a problem you face and inspire confidence that you have all you need to get the job done.

We have come to realise that we are problem solvers and that our outstanding technical support is at the heart of who we are. It is our aim to make our specialist knowledge accessible to all. This includes our free technical helpline and our website’s help & advice section.

We manufacture many of the products we sell, use them all regularly and demonstrate them to the trade. We always aim to keep up-to-date with the latest products and techniques in our industry so that we always walk the walk as well as talk the talk.

permagard values diagram professionalism

Professional to the Core

The other core Permagard value is professionalism. We work hard to be dependable and reliable, as well as trustworthy. As part of this, we’ve made it our mission to maintain unrivalled availability of our high quality damp proofing, waterproofing and structural repair products.

Permagard now occupies 15,000 square feet of modern office and warehousing, and over 3000 square feet of outside storage in Avonmouth. These extensive facilities mean we can carry large volumes of the products you need, so that we can almost always supply our product range with next day delivery. We are very aware that the vast majority of our customers require this level of service and it is our priority to meet it. 

With this in mind, we also manufacture and supply our own PermaSEAL range of high quality products. These have been developed with your needs in mind and to the highest specifications. We are immensely proud of our complete PermaSEAL basement waterproofing systems & damp proofing membranes and products.

easifix and permaseal rebrand


So, our new logo is not just a logo. For Permagard, it is a chance for us to set even higher standards and shout about our business and the values it is based on: expert knowledge, professionalism and family values. Thank you for being on the journey with us.